Social media marketing is zonder meer de krachtigste manier om je boodschap bij de massa's te brengen.

Of u nu een merk of een beïnvloeder bent, een krachtige aanwezigheid op sociale media toont uw publiek en klanten dat u hun geld waard bent.

Hieronder ga ik je elke stap laten zien die je moet nemen om een ​​sociale media marketingcampagne succesvol te bouwen en uit te voeren. 

Sluit je aan, laten we beginnen!

Sinds Facebook Instagram in 2012 kocht, is Instagram snel een van de belangrijkste social-mediaplatforms voor marketing geworden.

Het geheim van het groeien van een sterk Instagram-account zit in de opzet en de lange termijn strategie.

Hieronder zullen we je helpen bij het opzetten van je account (op de juiste manier) en het gebruiken om je spullen in de markt te zetten.

Gids Inhoud 

Instagram marketing

Facebook Marketing

Pinterest Marketing

Twitter Marketing

For example if you have a travel company and you're creating a travel themed Instagram account think of the types of people that buy travel.

Think of the specific genre of travel you service maybe you do Adventure travel.

Two things are going to get people engaged in your Instagram account:

1. Their first impression

2. Their lasting impression.

Below we are going to cover how to make a good first impression and a great lasting impression.

Your bio is extremely important because it lets people know who you are and what your interests or purposes are.

Your bio should include where you live, what sorts of things you specifically take pictures of, and something creative about yourself.

 This should be something simple yet intriguing that shows people a little bit about your personality and why you take pictures.

The last thing that's important to consider when making a good first impression on Instagram is the overall feel of your photos.

Apps like “Un Um" can help you test what your pictures will look like when they are all put together- a great tool to use to determine the general feeling of your photos.

It's important that all your photos have a similar feel, style and sometimes even filter to keep consistency across your account.

Consistency is key and people will keep coming back to you if they know what to expect and if you always add value to your posts.

Your Lasting Impression depends on a few different things.

1. First you need to consistently be posting high-quality content.
2. Second, every picture you post, think about how the picture could be adding value to the lives of your followers.

The next order of business to focus on is your photo captions.

Captions should be different and unique but typically they follow some standard guidelines:

You should have a few captions a week that are light-hearted and interesting stories or facts about when the picture was taken.

EXAMPLE: Say, you're taking a picture of a wedding on a cliff. Consider adding interesting facts about how hard it was to take the shot or what the little kid in the background was doing, ect.

Stories like this will keep your followers coming back and change generic pictures into a story with a meaning.

Once a week you should consider posting something personal from your own life like a family picture or an important event, etc.  

These personal moments will help people build a personal connection to you and develop a digital “relationship" with you.

Once a week feel free to mix up your captions by adding a short two to three word caption with some emojis.

Usually something pointing out the obvious in a photo: location, country setting ect.

This will add a splash of color and a little bit of diversity in your photo captions.

Once a week make sure you advertise your stuff.

Post a call-to-action in the form of a picture of a product you offer or something, and challenge your followers to try it out.  

Do this only after showing a lot of great photos and content that don't mention products. This will ensure you are offering real value and not just trying to sell them stuff the whole time.

An important trick for Instagram is to use your analytics to determine the best day to post your best picture. Typically, you want to post about once a day, in some industries or for faster growth people can post up to 3 times a day.

You can change your account into a business account and see specific analytics about which days are the most successful. Once you determine that most of your followers or users are using it on a specific day, you can schedule your posts accordingly.

If you find your users are most engaged and active on Mondays at 2:00pm, you would therefore schedule your posts at that time.

In addition to scheduling your post at peak times you should post your most interesting posts at the most active time.

Not only will this method give you the best chance that your followers will see your post and react well, it will also give you the highest opportunity of your posts going viral.

The first thing to know is that Instagram will let you use a maximum of 30 hashtags per post. Hashtags help you on different pages and they're like choosing relating terms to your pictures.

For optimal Instagram success it is a great idea to use all 30 of your available hashtags per picture post.

To get ideas of relevant popular hashtags in your industry, give it a quick Google, there are millions of sites with great lists.

Posting hashtags in a photo description can make your posts looks spammy and cluttered but there is a trick. After you post a picture and the caption go to the first comment and post a list of 30 hashtags.

This will ensure that your picture has a clean look to it and the hashtags are only visible if someone clicks on the comment section.

It is important to know that some of the most popular hashtag like #Beach, #tree, #house Etc. are too generic to use. These hashtags have millions of people posting on them and subsequently your chances of getting noticed from posting to these pages is very low.

Instead consider posting with hashtags that have 100,000 to 500,000 pictures posted per page.

To see this, start typing a hashtag and Instagram will suggest the hashtag and show the number of how many pictures are posted under the hashtag.

An important part of building your Instagram presence is to properly take care of your direct messages and comments.

Set aside time or pay a social media marketer to respond to your direct messages and comments on pictures.

An important part of building your Instagram presence is to properly take care of your direct messages and comments.

Set aside time or pay a social media marketer to respond to your direct messages and comments on pictures.

Instagram stories are often perceived as the wild west. People have free rein and they post whenever and whatever on them.

If you are trying to create a professional business Instagram account you should not view Instagram stories in this light. Instead you should use Instagram stories to tell a story or promote a product just as you would your regular Instagram feed.

You can use the Instagram stories to make different slides telling about something that has happened to you recently just like you would with your Instagram feed keep the photos professional high quality And uniform.

Instagram stories has many new and interesting features, recently the surveys was added to Instagram stories which is just another layer of Getting follower engagement use this as you see necessary.

1. Typically to collaborate, people go on Instagram and find others that post similar things to you- ideally you would find people that are located geographically close to you. 

2. You reach out to those people through instant direct messages and ask if they would like to collaborate. 

3. Try to fix a time to meet up with them and take pictures with them so you can both post photos with eachother tagged.  

Doing this allows you each to tap into each other's audiences.

A great way to promote yourself outside of the Instagram sphere is through Facebook groups. Being an active member and Facebook groups and actively posting, sharing your pictures, and linking back to your Instagram account is a great way to build awareness. People that visit the Facebook group often will see your pictures and if they like them will go back and follow you on Instagram.

When other Instagram accounts are tagged in your picture (not just in the comments but in the actual picture) it posts your picture on their feed in the “tag" section. When their fans are looking at their feed and click on pictures they are tagged in, there's a high likelihood that they will see your picture and perhaps- if they recognize it's from a different account- follow you.

Facebook has long been one of the most powerful social media platforms due to its huge user base and hyper targeted ads.

The secret to growing a great Facebook page and using it to promote your product is to add value to your followers lifes.

Below we are going to walk you through setting up your Facebook account (the right way) and using it to market your stuff.

Guide Contents 

Instagram Marketing

Facebook Marketing

Pinterest Marketing

Twitter Marketing

The first thing you need to think about when planning your Facebook marketing is how to set up your page. If you already have a page and are familiar with these steps, feel free to skip over to the next section , marketing. 

If you wish to have some more tips on how to optimize your page, continue reading.

“Save Our Oceans", a popular Facebook page, seems like it is a cause to save the ocean. In reality the page sells trinkets and products relating to the ocean.

By naming it “Save Our Oceans" I imagine they gather many likes by Facebook enthusiasts wanting to do social good- likes they may had lost out on by choosing a different name.

Another strategy is to name your Facebook page after a club. 

For example, if I sold rock climbing gear, I would name my Facebook group “I love rock climbing", or if I were selling a course on how to set up a business I would name it “I love businesses". 

This is yet another powerful way to make a Facebook page as it allows your users to relate to something they love more than just liking your unknown brand.

Your last option is to name your page after your specific brand. 

If you already have a website-let's say it's “Fancy Footwork Marketers"- you could name your Facebook page “Fancy Footwork Marketers". Simple.

Once you've chosen the name of your page on Facebook choose your username. Your username is the name that people will use when they tag your page in a post.

Usually in order to tag someone, you type the @ symbol followed by the Facebook page name. Typically you want your username to be the same as your Facebook page.

Sometimes, however, this is not possible such as if another page has already taken that username. In these situations, just choose something similar.

Once you have created your custom logo give some thought and attention to your Facebook header. This is the first thing people see so doing something other than a generalized stock image will pay off in the end. If you want to go the extra mile,  It’s highly recommend turning this header into a video. 

It's easy to find free videos from stock video websites online and free video editors to add some moving Graphics. A video will engage your audience, show that you are hi-tech, and create a visually stimulating experience that's sure to get you new fans.

A lot of content creation can be automated and set on autopilot so that your Facebook page makes the sales while you do something else. 

The first thing to know when thinking about your Facebook content creation is knowing what kind of content can be used. Articles, photos, quotes, tips, info, products, and links are all great things to post on a Facebook page.

One great strategy I have seen work in the past is to post pictures and tips together. Oftentimes you can get these tips straight from a Google search under your niches category. 

For example, if I had a baseball bat company, I could search for best tips for swinging a baseball bat, find an article and post it along with a picture of a baseball bat.

Another great trick when posting your tips with a picture is to tag the original author of the article who wrote the tip. 

By tagging the author in your post, sometimes you can get a re-share to their big audience. Just make sure your post is flattering to them if you wish to do this; Say something like “Just read a great article by so-and-so- here's a great tip they shared".

Another important thing to know about content creation is in regards to videos. When posting a video on Facebook make sure you upload a video directly to the site instead of using YouTube. Facebook's algorithm greatly benefits videos directly posted instead of going through a third-party site such as YouTube.

You can think of Facebook as a very jealous woman who only wants her products and services used. It makes sense, but is still unfortunate when great YouTube content gets penalized by Facebook. 

When you wish to share links to your website or service, put it in the first comment on your post. This will ensure that Facebook doesn't penalize the post for having a link as the main content section. This way, Facebook still views your post on your Facebook page as very important and give it plenty of air time and attention. 

Another great way to sell using Facebook is to just post pictures of your Products on your Facebook page and then, again, put a link to your product as the first comment.

Facebook takes a lot of factors into consideration when looking at promoting your Facebook page posts. Roughly 100,000 algorithms and factors are looked at before Facebook will share your post with your friends or followers.

One of the biggest things Facebook looks at is the last time your followers interacted with your page. With Facebook, engagement is essential and keeping your followers constantly engaged is the key.

One of the secrets to having Facebook show your post to all of your community members or likers of your page is to have your people interact often with your posts. Some ways to do this are through giveaways, birthday wishes, questions etc. 

All of these methods require interaction with your users. Those who interact will be noticed by Facebook and will be marked down for them to see more of your future posts.

Essentially the idea of Facebook Live is for you to live stream things you were doing in real time. Some great business applications I have seen are as follows. 

One company used Facebook live to auction off products-particularly quilted blankets. The company that did this ended up selling well over 200 quilted blankets, and many of them sold for $500 or more.

One great example of a successful live event was a company that Facebook live streamed a concert. 

Statistics show that users are twice as likely to purchase a ticket to a concert show or event after having seen a Facebook live video or other recording of a similar event.

With Facebook live you can stream many different things including computer courses or other things on your computer by using third-party apps. 

You can also invite people off of your phone to watch your live stream. This is a great way to get more interaction with your services.

One great technique for marketing your Facebook page is to like other pages with your newly created page. 

You can switch to “Facebook page feed" and everything you do on Facebook will be done in the name of your Facebook page.

This is particularly powerful if you are a member of many communities and you want to leave comments in the name of your Facebook page.

You can leave comments and post pictures and everything will be linked directly back to your Facebook page. This can be a great way to build brand awareness.

One tip when it comes to paid Facebook promotions is that, after your ad is finished running, you should go and look at who liked the ad. 

Once you see the people that liked the ad, there is an invite button you can press that will invite those users to like your page as well. 

This can help not only boost whatever you were advertising, but also turn those interested parties into interactive members of your page, community or business.

If you don't know exactly what to give away, think of small objects you can give away frequently and bigger objects you could afford to give away less frequently. 

Oftentimes this isn't too difficult for companies since we mark up our products and when we give them away for free it's less of a financial burden on us then some might think.

Quick strategy in regards to giveaways is to require that your users’ comments or other type of interaction with a post. 

If you're having a giveaway for a free beach ball, make your users like, share, and comment on the post. This will ensure that they see more future posts- making this quite an effective means of advertising.

Pinterest is a lot more than just a picture platform. Today it has become a powerful photo search engine that has captured a large highly engaged demographic. 

Below we are going to walk you through setting up your Pinterest account (the right way) and using it to market your stuff.

Guide Contents 

Instagram Marketing

Facebook Marketing

Pinterest Marketing

Twitter Marketing

Start at least five new boards and a clear vision of the type of content you want to populate each board. 

A good tool to use when you're creating content, is to use secret boards to make a compilation of pins you want to pin in the future. Make sure that on those five boards, you have great cover photos to entice users to follow you.

A cover photo is important because, just like on all social media platforms, it might be the first or only thing that a user will see before making their decision to click and view your board. 

So pick a beautiful photo that will represent the content you plan on posting about.

A good strategy to begin a following, is to follow your competitors. You can also go through and follow your competitor’s followers. You already know that they are interested in that particular topic, so they are the best people to ask for a follow-back. 

For example, if you are pinteresting about living in a camper-van, you could follow other camper-van pinteresters and the people that follow them, because you already know they are interested in the topic.

Make sure to also promote on other social media platforms, so that all of your followers you worked so hard for on Facebook or Instagram are also seeing your stuff on Pinterest. 

If you're interested in gaining an even larger audience, try to find and build relationships with Pinterest influencers, so you can use their resources and following to promote your own.

A really important tip to remember when you're creating content, is that you're trying to sell a lifestyle, not just a product. 

Make sure you're posting alternative content that is more interesting to Pinterest users then simply an ad. People don't like being advertised to.

Just like on all the other social media platforms, make sure to pin regularly and consistently. Many people use automation tools to schedule when to Pin images to guarantee this consistency. Regarding your images, make sure that they are good quality, as well as aesthetically pleasing.

Don’t clutter your posts with anything and everything about the topic though. Be careful and thoughtful with the things that you post, and try to make your boards look uniform and beautiful.

Another tip in regards to photo content is to avoid posting photos containing people's faces. Images without people's faces receive, on average, 23% more repins than those with. For example, if you are posting a great picture of a well-done braid or cute outfit, make sure to angle the head or camera to avoid getting the face in the shot.

This preference could potentially be because it is easier for users to imaging the hairstyle or outfit on themselves if someone else’s face isn’t the focus of the attention.

Another important tip to consider is to use warm tone colors, such as oranges, Reds, or Pink's, because they are two times more likely to be repinned and then cold tone colors such as green or blue. 

This is interesting because color preference changes depending on the social media platform, nonetheless, for Pinterest, stick to your warm color pallet.